Privacy policy

Effective date: July 30, 2026

Her Dailys respects your privacy and is committed to protecting the personal information entrusted to us.

This Privacy Policy explains how Her Dailys, referred to as “Her Dailys,” “we,” “us” or “our,” collects, uses, discloses, retains and protects personal information when you:

• Visit or interact with herdailys.com and any related webpages, collectively referred to as the “Site”;

• Create an account;

• Purchase or subscribe to our products;

• Communicate with our customer care team;

• Participate in a survey, promotion, contest or product quiz;

• Subscribe to email or text-message communications;

• Interact with our advertisements or social-media accounts; or

• Otherwise interact with Her Dailys online or offline.

This Privacy Policy forms part of our Terms of Service. By using the Site or providing personal information to us, you acknowledge the practices described in this Privacy Policy.

1. Accountability

Her Dailys is responsible for personal information under its control.

We have designated a Privacy Officer to oversee our privacy practices and respond to questions, access requests and complaints.

You may contact our Privacy Officer using the information provided in the “Contact Us” section below.

2. What Is Personal Information?

“Personal information” generally means information about an identifiable individual.

Personal information does not generally include information that has been aggregated or anonymized so that it can no longer reasonably be associated with an identifiable individual.

The meaning of personal information may vary depending on the law that applies in your province, territory, state or country.

3. Personal Information We Collect

The information we collect depends on how you interact with Her Dailys.

Information you provide directly

We may collect information that you provide when you:

• Place or attempt to place an order;

• Create or update an account;

• Enrol in, manage or cancel a Subscribe & Save subscription;

• Join an email or SMS marketing list;

• Submit a return, refund or HER dailys Promise request;

• Contact customer service;

• Complete a survey, product questionnaire or quiz;

• Enter a contest, giveaway or promotion;

• Submit a product review, testimonial, photograph or other content;

• Participate in an affiliate, referral or loyalty program; or

• Otherwise communicate or interact with us.

This information may include:

• Your name;

• Email address;

• Telephone number;

• Billing and shipping addresses;

• Account username and password;

• Order and purchase history;

• Subscription preferences and renewal information;

• Products viewed, purchased, returned or reviewed;

• Customer-service communications;

• Return and refund information;

• Marketing and communication preferences;

• Survey, questionnaire or quiz responses;

• Product preferences and wellness interests;

• Photographs, reviews, testimonials or other content you submit;

• Promotion, contest, affiliate or referral information; and

• Any other information you choose to provide.

Payment information

When you make a purchase, payment information is collected and processed by Shopify, payment processors, financial institutions or other authorized payment-service providers.

Depending on the payment method you select, this may include your payment-card details, billing information, bank information or digital-wallet information.

Her Dailys generally does not directly receive or store your complete payment-card number. We may receive limited payment-related information, such as:

• The payment method used;

• The last digits of a payment card;

• Payment authorization status;

• Transaction identifiers; and

• Information required to process refunds, prevent fraud or maintain transaction records.

Information relating to wellness interests

You may choose to provide information about your wellness goals, life stage, product interests, pregnancy, postpartum experience, menstrual cycle, menopause experience, dietary preferences or other wellness-related topics when completing a questionnaire, contacting customer care or selecting products.

You are not required to provide sensitive wellness information unless it is reasonably necessary for the service you request.

Her Dailys is a consumer wellness brand and does not intend its website, questionnaires or customer-service communications to create a doctor-patient relationship or replace professional medical advice.

Please avoid sending medical records, government health numbers or other detailed health information that is not necessary for your interaction with us.

Information collected automatically

When you visit or interact with the Site, we and our technology providers may automatically collect information about your device, browser and use of the Site.

This information may include:

• Internet Protocol address;

• Browser type and version;

• Device type and identifiers;

• Operating system;

• Internet-service provider;

• General or approximate location derived from an IP address;

• Language and time-zone settings;

• Referring and exit pages;

• Date and time of visits;

• Pages and products viewed;

• Search terms and website navigation;

• Links, buttons and advertisements clicked;

• Products added to or removed from a cart;

• Checkout activity;

• Email and marketing engagement;

• Session information;

• Error logs; and

• Other information about how you interact with the Site.

We may collect this information through cookies, pixels, tags, software development kits, local storage, log files, web beacons and similar technologies.

Information received from third parties

We may receive personal information from third parties that support our operations, including:

• Shopify and other e-commerce providers;

• Payment processors;

• Subscription-management providers;

• Fulfillment warehouses and shipping carriers;

• Email and SMS providers;

• Advertising and analytics providers;

• Social-media platforms;

• Customer-service platforms;

• Fraud-prevention and security providers;

• Affiliate and referral partners;

• Retail or promotional partners; and

• Other service providers acting on our behalf.

For example, if you interact with a Her Dailys advertisement on a social-media platform, the platform may provide us with information about the advertisement, campaign or interaction, subject to your settings and the platform’s privacy practices.

4. How We Use Personal Information

We may collect, use and disclose personal information for the following purposes.

Processing and fulfilling orders

We use personal information to:

• Process payments;

• Confirm and fulfill orders;

• Arrange product delivery;

• Send invoices, receipts and order confirmations;

• Provide delivery and tracking updates;

• Process returns, refunds and replacements;

• Administer the HER dailys Promise;

• Manage product recalls or quality matters; and

• Maintain transaction records.

Managing accounts and subscriptions

We use personal information to:

• Create and administer customer accounts;

• Authenticate account access;

• Manage Subscribe & Save subscriptions;

• Process subscription renewals;

• Communicate about upcoming orders;

• Process subscription changes, skips or cancellations; and

• Provide account and subscription support.

Providing customer service

We use personal information to:

• Respond to questions and requests;

• Investigate order or delivery concerns;

• Process complaints;

• Provide product information;

• Verify customer identities and purchases;

• Administer returns and refunds; and

• Improve our customer-service practices.

Communicating with you

We may use personal information to send:

• Order and payment confirmations;

• Shipping and delivery notifications;

• Account or subscription notices;

• Product availability or recall notices;

• Changes to our policies or services;

• Responses to customer-service inquiries;

• Security alerts; and

• Other transactional or service-related communications.

You may not be able to opt out of communications that are reasonably necessary to administer an existing order, account, subscription or legal obligation.

Marketing and promotional communications

Where permitted by law and consistent with your choices, we may use personal information to send:

• Promotional emails;

• SMS or text messages;

• Product-launch announcements;

• Educational content;

• Special offers;

• Discount codes;

• Subscription promotions;

• Surveys;

• Contest or giveaway information; and

• Other marketing communications.

You may withdraw your consent to receive marketing communications at any time using the unsubscribe instructions in the applicable message.

Withdrawing marketing consent will not prevent us from sending necessary transactional or service-related communications.

Personalization

We may use personal information to:

• Remember preferences;

• Recommend products or content;

• Personalize website experiences;

• Display relevant promotions;

• Customize email and advertising content; and

• Better understand customer interests and purchasing patterns.

Analytics and business improvement

We may use personal information and aggregated information to:

• Understand how visitors use the Site;

• Measure website performance;

• Identify technical issues;

• Evaluate marketing campaigns;

• Understand customer preferences;

• Improve products, packaging and services;

• Develop new products and features;

• Conduct internal research and reporting;

• Forecast demand and inventory requirements; and

• Improve the customer experience.

Advertising

We may use cookies, pixels and similar technologies to measure advertisements and deliver advertising that may be more relevant to your interests.

This may include advertising through platforms such as Meta, Google and other digital advertising providers.

Depending on the technology used, advertising partners may collect or receive:

• Device and browser information;

• IP address;

• Cookie or advertising identifiers;

• Pages and products viewed;

• Website interactions;

• Purchase or conversion events; and

• Hashed or otherwise protected contact information where permitted.

These providers process information according to their own privacy policies and your applicable account, browser, device and consent settings.

Fraud prevention, security and legal compliance

We may use personal information to:

• Detect and prevent fraudulent orders;

• Verify payment and account activity;

• Protect our customers, employees, systems and business;

• Enforce our Terms of Service and other policies;

• Investigate suspected misuse or unlawful activity;

• Respond to legal, regulatory or governmental requests;

• Establish, exercise or defend legal claims;

• Comply with accounting, tax, record-keeping and reporting obligations; and

• Meet other requirements imposed by applicable law.

Other purposes

We may use personal information for another purpose that we identify when the information is collected, with your consent or as otherwise permitted or required by law.

5. Consent

We collect, use and disclose personal information with your consent or as otherwise permitted or required by law.

The form of consent may vary depending on:

• The sensitivity of the information;

• The reasonable expectations of the individual;

• The purpose for which the information is being collected; and

• The requirements of applicable law.

Consent may be express or implied where permitted by law.

You may withdraw your consent to certain uses or disclosures by contacting us. Withdrawal of consent will not affect uses or disclosures that occurred before the withdrawal.

In some cases, withdrawing consent may affect our ability to provide a requested product, service, subscription or account feature.

We will explain any material consequences of withdrawing consent where appropriate.

6. Email and SMS Communications

Email marketing

You may unsubscribe from promotional email communications by selecting the unsubscribe link included in the email.

Unsubscribing from promotional email does not prevent us from sending transactional messages relating to an order, account, subscription, refund or other ongoing customer relationship.

SMS and text-message marketing

We will send marketing text messages only where we have the consent or other lawful authority required to do so.

Message frequency may vary. Message and data rates may apply depending on your mobile plan.

You may opt out of marketing text messages by replying STOP to an eligible message. You may request assistance by replying HELP or contacting support@herdailys.com.

Consent to receive marketing text messages is not a condition of purchase.

Opting out of one marketing program may not automatically opt you out of a separate program for which you provided separate consent.

We may continue to send non-promotional messages where necessary to complete a transaction or provide a service you requested and where permitted by law.

7. Cookies and Similar Technologies

Cookies are small files stored on a browser or device. We and our service providers use cookies and similar technologies for several purposes.

Essential cookies

These technologies are necessary to operate the Site and may support:

• Shopping-cart functions;

• Checkout;

• Payment processing;

• Account login;

• Security;

• Fraud prevention;

• Website navigation; and

• Remembering privacy preferences.

The Site may not function properly if essential technologies are disabled.

Functional cookies

These technologies help remember preferences and improve website features and personalization.

Analytics cookies

These technologies help us understand website traffic, visitor activity and website performance.

Advertising cookies

These technologies may be used to measure advertising, understand conversions and deliver advertisements based on browsing activity or interests.

Managing cookies

You may be able to manage non-essential cookies through:

• A privacy or cookie-preference tool available on the Site;

• Your browser settings;

• Your device settings; or

• The privacy controls provided by applicable advertising or analytics providers.

Disabling cookies may affect the availability or operation of certain website features.

Browser-based “Do Not Track” signals are not interpreted consistently across the internet. We may not respond to all such signals, but we will recognize legally required privacy preference signals where applicable and technically supported.

8. How We Disclose Personal Information

We may disclose personal information in the circumstances described below.

Service providers

We may provide personal information to companies that perform services for us, including:

• E-commerce hosting providers such as Shopify;

• Payment processors and financial institutions;

• Subscription-management providers;

• Warehouses and fulfillment providers;

• Shipping and delivery carriers;

• Customer-service providers;

• Email and SMS providers, including Klaviyo where enabled;

• Website, cloud-hosting and information-technology providers;

• Analytics providers;

• Advertising platforms, including Meta and Google where enabled;

• Fraud-prevention and security providers;

• Professional advisors, including lawyers, accountants, auditors and insurers; and

• Other vendors necessary to operate our business.

These providers may access personal information only as reasonably necessary to perform services for us or as otherwise permitted by law.

Our service providers may maintain their own privacy policies and may collect information directly from you when you use their services.

Corporate affiliates

We may disclose personal information to an affiliated company where reasonably necessary to operate our business, provide products or services, or carry out another purpose described in this Privacy Policy.

Business transactions

Personal information may be disclosed as part of a proposed or completed:

• Financing;

• Investment;

• Merger;

• Acquisition;

• Sale of shares or assets;

• Reorganization;

• Joint venture;

• Due-diligence process;

• Insolvency proceeding; or

• Other corporate transaction.

Where appropriate, we will take reasonable steps to require the recipient to protect the information and use it only for purposes connected with the transaction or as otherwise permitted by law.

Legal and safety purposes

We may disclose personal information where we reasonably believe disclosure is necessary to:

• Comply with applicable law;

• Respond to a court order, subpoena, warrant or lawful government request;

• Cooperate with a regulatory authority;

• Investigate fraud or unlawful activity;

• Enforce our agreements and policies;

• Protect the rights, property or safety of Her Dailys, our customers or others; or

• Establish, exercise or defend a legal claim.

With your consent

We may disclose personal information to another party with your express or implied consent, as appropriate.

9. We Do Not Rent Personal Information

Her Dailys does not rent personal information to third parties.

We may disclose information to advertising, analytics and technology providers as described in this Privacy Policy. Certain privacy laws may characterize some forms of advertising-related disclosure differently.

Where applicable law gives you a right to opt out of certain advertising-related disclosures, we will provide an appropriate method for exercising that right.

10. International and Cross-Border Processing

Her Dailys and its service providers may process, store or access personal information in Canada, the United States or other countries.

As a result, personal information may be subject to the laws of the jurisdiction in which it is processed or stored and may be accessible to courts, law-enforcement agencies or governmental authorities in accordance with those laws.

We remain responsible for personal information under our control and use contractual, organizational or other measures designed to provide an appropriate level of protection when information is processed by service providers.

You may contact our Privacy Officer for additional information about our service-provider practices and processing outside Canada.

11. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Fulfill the purposes for which it was collected;

• Maintain an account or subscription;

• Complete transactions;

• Process returns, refunds and customer-service requests;

• Meet legal, tax, accounting and regulatory obligations;

• Prevent fraud;

• Resolve disputes;

• Enforce agreements; and

• Support legitimate business and record-keeping requirements.

Retention periods may vary depending on the nature and sensitivity of the information and the reason it is required.

When personal information is no longer reasonably required, we will take reasonable steps to securely delete, destroy or anonymize it, subject to legal and operational limitations.

12. Security

We use reasonable administrative, technical and physical safeguards designed to protect personal information against:

• Unauthorized access;

• Unauthorized use or disclosure;

• Loss;

• Theft;

• Alteration;

• Destruction; and

• Other misuse.

These safeguards may include:

• Access controls;

• Password protection;

• Encryption where appropriate;

• Secure payment processing;

• Vendor-management practices;

• Employee confidentiality requirements;

• Security monitoring; and

• Procedures for responding to privacy and security incidents.

No method of transmitting information over the internet or storing information electronically is completely secure. We cannot guarantee absolute security.

You are responsible for protecting your account password and should not share it with another person.

Please contact us promptly if you believe your account or personal information has been compromised.

13. Privacy and Security Incidents

If a breach of security safeguards involving personal information occurs, we will investigate and respond in accordance with applicable law.

Where required, we may:

• Notify affected individuals;

• Notify the Office of the Privacy Commissioner of Canada or another applicable regulator;

• Notify another organization that may be able to reduce the risk of harm; and

• Maintain records relating to the incident.

14. Your Privacy Rights

Subject to applicable law, you may have the right to:

• Request access to personal information we hold about you;

• Ask how your personal information has been used or disclosed;

• Request correction of inaccurate or incomplete information;

• Withdraw consent to certain uses or disclosures;

• Request deletion of certain information;

• Request information about our privacy practices;

• Opt out of marketing communications; and

• Submit a privacy question or complaint.

Some information may not be accessible, correctable or deletable where an exception under applicable law applies.

For example, we may need to retain certain information to:

• Complete a transaction;

• Maintain financial or tax records;

• Detect fraud;

• Resolve a dispute;

• Enforce an agreement;

• Protect another person’s privacy; or

• Comply with a legal obligation.

We may request information reasonably necessary to verify your identity before processing a privacy request.

We will respond within the period required by applicable law. Where permitted, we may extend the response period and will notify you of the extension.

You may submit a request by contacting support@herdailys.com.

15. Reviews, Testimonials and Public Content

If you submit a review, testimonial, photograph, social-media post or other content for public display, the information you choose to include may become publicly available.

Public content may be viewed, copied, shared or used by other people outside our control.

Do not include sensitive personal information in content you intend to make public.

Where we would like to use your name, likeness, photograph, testimonial or content in advertising or promotional materials beyond the context in which it was originally submitted, we will obtain any consent required by applicable law.

16. Social Media and Third-Party Platforms

When you interact with Her Dailys through Instagram, Facebook, TikTok, Google, Pinterest or another third-party platform, that platform may collect and process information according to its own privacy policy.

We may receive information about your interactions with our pages, posts, advertisements or accounts, depending on the platform, your settings and your actions.

This Privacy Policy does not govern the independent privacy practices of third-party platforms.

17. Third-Party Websites and Services

The Site may contain links to websites, applications or services that are owned or operated by third parties.

We are not responsible for the privacy, security or content practices of third parties.

We encourage you to review the privacy policies of third-party websites and services before providing personal information to them.

18. Children’s Privacy

The Site is intended for adults and is not directed to children under 13.

We do not knowingly collect personal information directly from children under 13 without appropriate consent.

Purchases must be completed by an individual who has reached the age of majority in their province, territory, state or jurisdiction of residence, or with the involvement and authorization of a parent or legal guardian.

If you believe a child has provided personal information to us without appropriate authorization, please contact us so that we may review and address the matter.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes to our privacy practices;

• Changes to our products, services or technology;

• Changes to service providers;

• Operational developments; or

• Legal and regulatory requirements.

The current effective date will be displayed at the top of the policy.

Material changes will apply prospectively unless applicable law permits or requires otherwise. Where required, we will provide additional notice or obtain consent before using personal information for a materially new purpose.

We encourage you to review this Privacy Policy periodically.

20. Contact Us

Questions, complaints and requests relating to privacy may be directed to:

Her Dailys
Email: support@herdailys.com

Please include sufficient information for us to understand and respond to your request.

We will investigate privacy complaints and take appropriate steps where a complaint is found to be justified.

If you are not satisfied with our response, you may have the right to contact the Office of the Privacy Commissioner of Canada or another privacy regulator with jurisdiction over the matter.